6X shinier hair*
3,5X silkier hair**
Extreme softness***
Hair is not weighed down.
Instant results from the first use.
Super fast treatment, no processing time.

*Instrumental test on hair locks, hair shine increase, OI Shampoo Liquid Luster vs OI Shampoo only.
**Instrumental combing test on hair locks, OI Shampoo Liquid Luster vs OI Shampoo only.
***Self-evaluation of 63 volunteers worldwide.